Social circles dating
The Inner Circle, an exclusive dating app that launched in Europe in 2013, is going after "Tinder-tired" singletons in the US.
The app, which vets people's Linked In profiles before letting them use the platform, went live in Los Angeles, San Francisco, and Houston this week as it continues its expansion across the US.
"Now with the launch of San Francisco, Los Angeles, and Houston we expect the US to be our largest market by the end of the year." Krayenhoff added: "This success mainly seems to come from the fact that Americans seem to be Tinder-tired and looking for a more meaning full and less shallow way of connecting with people who are on the same page." In contrast to more established dating apps like Tinder and Happn, where it's all about speed and getting through profiles, The Inner Circle allows people to share considerably more information about themselves beyond a short bio.
People arrange meetups at high-end venues and they can let overseas members know if they're planning to visit a particular city in the near future.
Current members are keen on the set-up and its emphasis on the success of both sexes, not just the male as is traditional.
Sarah Hale, 33, a senior finance manager said: “A lot of men want women with substance who have their own opinions and careers and who can hold their own in a conversation.“This can be key to a successful relationship.“For a relationship to work, you need two people that complement each other and in my opinion, two people that share the same drive and ambition can create the perfect match.”And what about the founder himself, who after all, set up the site because he was unimpressed with other options?
They look at age, profession, where you were educated and to what level, and how many people you already know on the platform.
Only once these things have been taken into consideration does a person get approval, and once in they are promised access to the most desirable singles in the world. Discussing their ideal user, founder David Vermeulen said: “We focus on those aged 25-45 who are well educated, who come from ‘inspiring and ambitious’ professions.“We aim to have a mix of those from creative industries as well as more traditional professions such as banking or city workers and those in unusual jobs like pilots.”David was keen to stress that these were guidelines only and it was up to the team to make a judgement call on whether or not someone would be a good fit.
He said: “We definitely do have people younger than 25- models for example who start their careers young and are already highly successful by this age.“Equally if you are over 45, say 46 or 47, and you are good looking and connected with a great career, we won’t turn you away just because you missed the age cut-off by a little.“And we also place high value on your social connections so if we see that you have lots of friends already on the site then you will get approved faster.”But surely all this does is encourage people to stick in their small social sphere, only dating people just like themselves.
David thinks that rather than encouraging snobbery and a limited worldview, it is offering people a greater chance at long-lasting love.
For despite being available world-wide, only a select number hand chosen by a ninja team of four staff at The Inner Circle will ever make it past the metaphorical ‘velvet rope’.
The site invites anyone to apply, but to be approved you must be young, gorgeous, connected and successful.
From to Tinder, anyone can sign up online or download the app, stick on a few flattering photos and be meeting potential partners within minutes.